I read questions all the time of influencers asking if you need to be in a big city in order to really “make it” as a full time blogger, and every response I read was varied between yes’s and no’s. It wasn’t until I was able to fully experience it from both sides to know the differences of each.
If you’ve been following me for a while now you’ll know I was living in New York for most of last year. My time spent there was a total of 9 months before I moved back to a smaller town in Canada with my hubs. My reason for moving down to New York was to pursue this digital dream job of mine full time. I truly believed living in a big city like New York was a requirement for making it “big.” After having been back in Canada for 8 months now, I can finally see with a clearer viewpoint that you don’t need to be in a major city to make blogging your full time job.
New York and LA are typically where you see the majority influencers living. So, naturally, I thought moving to the big city would change things for me. To me and my experiences, a pro in moving to those places are connections. Connections are major in this industry and befriending PR firms/ being able to attend events can certainly help you gain credibility. I made friends in PR and friends in the industry; however, once I moved back to Canada many of those connections came to an end. And maintaining those relationships takes work by consistently visiting these places each season and emailing people to keep up with that network. I didn’t do this but I’m okay with it.
With that being said, you can most certainly make your blog full time by living in a small city- yes, there are advantages for those who live in bigger cities, but it is 100% achievable to run a blog full time elsewhere. You have a niche those influencers don’t have- the ability to stay relatable to your following in your city! In fact, I’ve actually experienced more growth being back in Alberta than I ever did while I was living in New York. It’s most certainly entertaining watching influencers attend cool events but, to me, the reason influencers exist is to inspire, to connect with your audience on a deeper level, to touch the lives of your readers, to educate… This can definitely be done anywhere in the world- wherever you live! Heck, I won’t even attend NYFW anymore partially because I can’t handle the stress but also because I’ve found that’s just simply not what my readers are interested in; including myself.
Bottom line is, just because you’re not living in a major city does not mean you can’t gain a following of your own! Coming from someone who experienced both sides of the spectrum.
“Bloom where you are planted.”